mobile money meter
       
     
ethnographic research
       
     
Contextual observations
       
     
Projecting the ideal
       
     
insight and opportunity
       
     
insight and opportunity
       
     
Insight and opportunity
       
     
Design Principles
       
     
concept generation
       
     
Build to Think
       
     
from sketch to code
       
     
Refining details
       
     
Working through UX with dev team
       
     
Key User flows
       
     
Defining the product and data model
       
     
Design refinement
       
     
Information architecture
       
     
Design/Dev Sprints
       
     
Iteration and refinement
       
     
Hundreds of screens later
       
     
       
     
public launch on ios
       
     
App store feature
       
     
Gathering qualitative and quantitative feedback
       
     
Analysis and translation
       
     
new feature development to deepen enagement
       
     
new methods for behavior change
       
     
evolving the design
       
     
Extending to new platforms
       
     
prototyping on wearables + Google glass
       
     
designing for broader use-cases
       
     
mobile money meter
       
     
mobile money meter

Level’s mission is to empower America’s young adults to take control of their financial futures, both individually and collectively, by creating fair and trustworthy personal financial services and by educating and advocating for financial sustainability.

ethnographic research
       
     
ethnographic research

Interviews with people in places where they interact with or think about their money.

Contextual observations
       
     
Contextual observations
Projecting the ideal
       
     
Projecting the ideal

Projective tools, like collaging and cognitive mapping exercises help participants articulate their desired ideal states and outcomes. We asked people to describe their current financial state then track back to their past identifying key moment where financial decisions were made - or decisions that had financial implications might have been made. They were then asked to build on their current understanding to project their ideal future life paths, highlighting key financial moments along the way. User ideal stories help design for the future, not just the current.

insight and opportunity
       
     
insight and opportunity

Key findings and insight gathered during research are analyzed to identify behavioral patterns and opportunity areas for the business and product offering.

insight and opportunity
       
     
insight and opportunity

Key findings and insight gathered during research are analyzed to identify behavioral patterns and opportunity areas for the business and product offering.

Insight and opportunity
       
     
Insight and opportunity

Key findings and insight gathered during research are analyzed to identify behavioral patterns and opportunity areas for the business and product offering.

Design Principles
       
     
Design Principles

Synthesized from the insight, design principles guide and direct product design and roadmap decisions.

concept generation
       
     
concept generation
Build to Think
       
     
Build to Think

Building functional prototypes early and often informs UX and product design while exposing technical challenges early in the process.

from sketch to code
       
     
from sketch to code

Frequently working from pencil sketch to xcode to accelerate iteration cycles.

Refining details
       
     
Refining details
Working through UX with dev team
       
     
Working through UX with dev team
Key User flows
       
     
Key User flows
Defining the product and data model
       
     
Defining the product and data model
Design refinement
       
     
Design refinement
Information architecture
       
     
Information architecture
Design/Dev Sprints
       
     
Design/Dev Sprints
Iteration and refinement
       
     
Iteration and refinement
Hundreds of screens later
       
     
Hundreds of screens later
       
     
Level Money: Achieve Balance

Our explainer video

public launch on ios
       
     
public launch on ios
App store feature
       
     
App store feature

iOS and Android launch press to boost downloads and engagement.

Techcrunch

Fastco

TheVerge

 

Gathering qualitative and quantitative feedback
       
     
Gathering qualitative and quantitative feedback
Analysis and translation
       
     
Analysis and translation
new feature development to deepen enagement
       
     
new feature development to deepen enagement
new methods for behavior change
       
     
new methods for behavior change
evolving the design
       
     
evolving the design
Extending to new platforms
       
     
Extending to new platforms
prototyping on wearables + Google glass
       
     
prototyping on wearables + Google glass
designing for broader use-cases
       
     
designing for broader use-cases