As director of the multi-year strategic relationship with Visa, I guided teams and projects that focused on mobile money, personal payments, online shopping, marketing strategy, global financial behaviors in addition to organizational design and corporate internal innovation workshops.
User research to understand the value and associations around cash
Designing new cross-platform solutions for sending money
Understand and observe
Visualize and refine
Design principles
Identifying key use-cases
Screen design and refinement
User and expert feedback to inform iteration and design refinement
Developing asset management, communication and delivery database
Animated demo and video
Experimenting and prototyping new interaction models for selection and clustering of associated objects
Evaluative user feedback on concepts and features inform feature design and prioritization
Designing Visa's first mobile wallet solution involved global research and full product design and definition.
Following extensive user research and synthesis, the team developed the entire mobile product suite including all screens, user flows, information architecture, design principles and style guide. These assets were necessary to work within the pre-agile corporate product design and development ecosystem.
User insights synthesized into a framework to capture and communicate behavioral platforms for engaging with customers.
Generating new ideas to increase active engagement
Exploring ways to resonate with the brand
Working across multi-disciplinary teams running parallel projects